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Marketing specialists working in marijuana industry roles typically work with companies and brands to support the sales growth of the products they sell. We as the Specialists will analyze marketing data to determine where dispensaries are more applicable, what types of cannabis products customers are buying, where gaps are within a brand's market and what type of customers a brand is more likely to sell its products to. Additionally, we are the marketing specialists and we can work for individual dispensaries and cannabis product brands to help these businesses reach more customers and increase their revenue.